Press Release
CBD White Paper 2026 Released on August 12: The Definitive Report on Japan's CBD & Hemp Market
The CBD White Paper Production Committee, in which Asabis Inc. participates, released "CBD White Paper 2026," a research report on Japan's CBD and hemp industry, on August 12, 2026.
■ About "CBD White Paper 2026"
This annual industry report surveys consumers, businesses, and hemp industry professionals involved in Japan's CBD and hemp market. The 2026 edition covers 168 responses — 55 CBD businesses, 101 consumers, 12 hemp businesses, and 41 AI interview sessions — and analyzes the impact of the amended Cannabis Control Act and the CBN regulation (effective June 2026).
■ Key Findings
- The top business challenge is now "regulatory compliance burden" (61.8%), replacing last year's top issue of "small market size"
- Market outlook is split between "growth" (43.6%) and "contraction" (36.4%)
- Due to the CBN regulation, 41.8% of businesses have discontinued or plan to discontinue affected products
- As a side effect of regulation, a market shift toward new synthetic cannabinoids (such as CRDP) was confirmed with over 841 product listings
- 86.5% of consumers would recommend CBD products, while top concerns are "price" (38.5%) and "lack of quality information" (19.8%)
- 69.1% of CBD businesses are interested in entering or expanding into hemp-related business
■ Availability
- Release date: August 12, 2026 (Wed)
- Format: Web-based report
- Price: Japanese edition JPY 15,000 (excl. tax) / English edition USD 500
- Early-bird discount: 10% off for purchases through the end of October 2026
- Survey period: April 20 – July 10, 2026
For details and purchase, visit: https://whitepaper.asabis.co.jp/2026